The winners were announced by Xavier Bermudez, Director of the Bienal, on October 25, 2004 at the Museo Franz Mayer in Mexico City:
For more details, please see the official web page.
Category A: Carteles Culturales
1. Prize: Reza Abedini, Iran
2. Prize: Joanna Gorska and Jerzy Skakun, Poland
3. Prize: Renato Aranda Rodriguez, Mexico
Honorable Mention: Alain Le Quernec, France
Category B. Carteles de Contenido Social
1. Prize: Timo Andrew Berry, Finland
2. Prize: Chaz Maviyane-Davies, Zimbabwe
3. Prize: Alexander and Svetlana Faldin, Russia
Honorable Mention: Gianni Bortolotti, Italy
Honorable Mention: Tahamtam Aminian, Iran
Categoria C: Desierta
Categoria D: Carteles Contra la Impunidad
1. Prize: Victor Manuel Santos Gally, Mexico
2. Prize: Octavio Martino, Argentina
3. Prize: Koji Iyama, Japan
Categoria E: Publicitarios. Premio EUMEX
1. Prize: Nescafe de McCann-Ericson, Mexico
2. Prize: Nazca, Saatchi and Saatchi Mexico, Cruz Roja
3. prize: Lowe S.A. de C.V. Camel Cigarrera de Moderna
Honorable mention: Montenegro Communicacion, Se solicita
Premio "Carlos Lozano"
que se otorga al disenador joven mas destacado de Mexico: a Jose Manuel Morelos
Medalla a la Excellencia "Jose Guadalupe Posada"
El reconocimiento mas alto que otorga esta Biena es la Medalla a la Excellencia "Jose Guadalupe Posada" que se entrega al mas destacado personaje por su trascendente aportacion den Mexico: a Hector Rivero Borrel (the director of the Museo Franz Mayer)